In an ongoing effort to stop web spam, your friendly neighbourhood IT experts at Google have recently made a few changes to their search algorithm. The latest Google update includes upgrades to various search classifiers which are designed to crack down on sites that violate Google’s quality guidelines .

Keyword Stuffing

One of these improvements strongly targets sites that use keyword-stuffing tactics like those that follow, since keyword stuffing is one of the worst SEO transgressions and thus one of the surest ways to raise Google’s ire: • Publishing large blocks of disembodied keywords (aka, keywords that are not incorporated into reasonably meaningful text) • Inserting totally unrelated keywords into the body of their web copy in places where they simply don’t make sense Google’s quality guidelines specifically state that website owners should “Make pages primarily for users, not for search engines.” The guidelines also caution them not to “load pages with irrelevant keywords.” Apparently Google’s experts are getting serious about enforcing these rules this time around via project codename “Spam,” and website owners would do well to heed their long-standing yet newly-strengthened advice.

Article or Content Spinning

The latest Google update also targets questionable SEO tactics in other ways, such as by allowing no freshness boost for low-quality content. Normally, fresh content will rank higher with search engines than older content. But, thanks to this change (project codename: “NoRot”) Google’s algorithm will no longer grant this boost to low-quality content. Such content includes, but is not limited to, “spun” content: content that has been made into multiple (related or unrelated) articles by rephrasing whilst using the same keywords, either with the same or different meanings. Therefore, avoiding content spinning in your small business SEO efforts would be a wise business move. On a related note, since this update, fewer autocomplete predictions will lead to low-quality results. This will make it even more difficult for searchers to locate low-quality sites. This is just one more reason to make sure your content is above board.

Linking Internally to Non-Relevant Content

Link value has long been tied to link relevance, and Google frown on links placed on web pages simply to take the reader to other pages on a website, when those pages are unrelated to the current page. This creates low-quality links and lowers the page’s search engine ranking. Therefore, as you plan your small business SEO, be sure all the other pages to which you link on your own website (as well as on other websites) are relevant to the content on the current page, as well as to the anchor text of the link.

Placing Main Page Content “Below the Fold”

Google’s page layout algorithm  was also updated (earlier this year) to reflect website visitors’ right to expect to see the content they’re seeking as soon as they enter the site, as opposed to having to scroll down past “a slew of ads” before accessing the content for which they’re searching. Placing content relevant to the search “above the fold” (or on the part of the page that’s visible without scrolling) will prevent Google from penalizing your website for this content.

Don’t Try to “Game” Google

Just as it’s not nice to try to fool Mother Nature, it rarely pays to try to “game” Google. In all your small business SEO efforts, stick to using honest, tried-and-true, “white hat” SEO techniques, and save the questionable ones for those who don’t know any better – or just don’t care.

We are please to announce that one of our clients Parallel Project Training is now ranking as number one out of 115,000,000 results in Google for the high competitive key word “project management training”. This is a culmination of several years effort in maximising both onsite features such as quality and freshness of content and building high quality back links from many highly relevant website.

What is Search Engine Optimisation (SEO) and why it matters for small business?

SEO contributes a huge part in the fabric of online-based businesses or e-commerce. Today’s level of competition, regardless of market, business size or level, has been nothing else than fierce. Without SEO, you may be falling behind the rest of the pack and placing your website or webpage into the abyss of search engines.

Benefits of Search Engine Optimisation for Small Business?

Small Business SEO, as you might have already figured out by the name, specializes on providing effective and reliable search engine optimization services. The company offers a fundamental and comprehensive level of service for search engine optimization marketing. Rather than going for year long contracts, the company provides a basic range of fixed price schemes alongside affordable and highly competitive price ranges. Whether it’s a simple site optimization service to a complete SEO marketing campaign, nothing does it better than the company. While their broad range of service options are enough to suit any client, SBSEO further widens their service scope by creating and developing personalized packages best suited for your specific needs.

How SBSEO meets the needs of small business?

SBSEO aims mainly to meet the different needs and wants of start-up clients and small businesses. They utilize their considerable levels of knowledge and expertise to provide your business with the online presence it needs and ensure that your site yields optimal levels of traffic and sales, resulting in significant income streams. Regardless if you are looking to market your business, cultivate a professional and recognized online presence or custom design your website or webpage, SBSEO meets your specific requirements and demands and can work with any budget limit or time restriction. Site management, maintenance, execution, SEO, social media optimization and website design are becoming more and more essential as the relative number of clients and enterprises begin to develop their own prominent presence on the web. SBSEO will be explaining the industry of website development and designing as well as search engine optimization in simple and comprehensible manner that even an uncanny e-commerce entrepreneur can understand. SBSEO gives you fundamental advice on what to do to enhance your search engine rankings as well as how to generate fresh and profitable leads from your site that will ultimately lead to revenues.

SBSEO Track Record

SBSEO uses tried and tested techniques and strategies to meet individual client needs and circumstances, leading to a deeper understanding of what the client really desire and aims to achieve. SBSEO has worked with a diverse range of clientele including www.Project Accelerator.co.uk and www.ParallelProjectTraining.co.uk, both of which have claimed top one on their respective keywords and markets. SBSEO delivers innovative and effective search engine optimization training programs and workshops that aim to help you familiarize yourself with all the SEO terms and cultivate practical abilities and the necessary call to action. The program aims either to make you a more informed shopper of SEO services or to assist you in planning your own search engine optimization campaigns and operations. Aside from SEO, the company also provides social media optimization and website design and development, carried out by a large network of experienced and skilled consultants.

Every year, there is a lot of speculation about the possible demise of search engine optimisation. These doomsday predictions are usually spurred by the ongoing changes and updates that are made by major search engines like Google. Before delving into the types of SEO trends that will be popular in 2012, it’s important to note that search engine optimisation isn’t going anywhere. As long as people need to search for information online, SEO will continue to be necessary. The key is to be willing and able to adapt to continually changing circumstances and algorithms.

Backlinks are the links that a website will use to connect people to their website. Therefore, there are a few reasons why the backlinks are important to the success of a company web site. The first reason is that some of the biggest search engines like Google will give the websites that have a good number of quality back links a higher ranking in search engine results.

Today Google announced over fifty changes to its search algorithm. Most of these are highly technical, beyond the comprehension of most SEO consultants.  Matt from search engine land says.

Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation

A Content Delivery Network or CDN is an important part of a high traffic websites deployment and speed optimisation. The page speed of a website is an importance factor and can directly affect page views, bounce rates, visitor loyalty and probably most importantly, your search engine rankings. Many well know websites such as Mashable, CNN, The New York Times & TechCrunch distribute their content using CDNs.